ESL and Yahoo Esports have penned a two year partnership agreement between the Esports and Search giants.
ESL is the largest ESports company in the world. It has partnership agreements with CS:GO, League of Legends, DotA 2, HotS and many more. It’s not hard to understand why Yahoo would be keen on partnering with ESL.
On the surface, it is hard to see why ESL would want to partner with Yahoo. It is the third most used search engine with a market share of around 7%/8%. Initially I assumed it was just a case of Yahoo being the highest bidder (it’s likely they actually were).
It seems as though this deal goes beyond just a purchase of rights to live stream. The statements on both sides suggest this partnership will extend to the many facets of the online ESporting world.
“ESL in a unique position to be able to offer access to some of the world’s best esports competition, and having a partner like Yahoo Esports means we won’t only reach a broader audience with a supreme quality broadcast, but also deliver exclusive editorial content for esports fans worldwide,” said Nik Adams, ESL’s VP of sales.
With the backing of a search engine like Yahoo, with its diverse compliment of staff and enormous website traffic, the ESL brand has an unparalleled opportunity for growth. Yahoo is promising to promote ESL’s high definition content throughout its network, which will be a unique opportunity for both companies.
Let’s face it, whilst we all like to use the sites we know, like Twitch for example, we ultimately go where the coverage is. If Yahoo can bring some of the traffic it is currently losing out on, from companies such as Google or Bing (like myself), over to its network it will only enhance its advertising/marketing opportunities.
“Our Yahoo eSports team is extremely excited to be partnering with ESL to bring greater coverage of its leading eSports events, as well as innovate in new competitive formats and content offerings that we are sure will excite both fans and advertisers alike,” said Zachary John, VP of Yahoo Esports.
Yahoo seemingly understands the potential for growth in the ESports industry. Should Yahoo invest the time and resources it has promised, there should be exciting times ahead for both ESL and Yahoo. We look forward to seeing what happens next.